The Creative Process Illustrated

For those who haven’t already figured it out, I am an advertising and pr student at the University of Oregon. 

One of our professors in the advertising department, Deb Morrison, co-wrote this wonderful book.

I began reading if after hearing about it from Twitter, UO faculty and friends. Once I dove in, I could not put it down. It has everything in it! It was so inspiring to learn about the different ad agencies and read about real people who have made it big! It has inspired me on so many ways, something I really needed heading into Senior year. The images of great ad campaigns were fun to look at and I really loved the Insights from the Process Canvas! This book is a must-read if you have any interest in advertising and creative processes/how big ideas are born. 


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