This is from an article for my J460 class… I love this!
“We’ll interact with advertising where once we only watched; we’ll seek out advertising where once we avoided it. Advertising will not go away; it will be rejuvenated.” – Michael Schrage, Ad Age Columnist
As an ad student and a lover of advertising and the creative process, this is a great quote and I am very excited to be a part of the future of advertising. Lots of new ideas will be born and we will are getting to shape the future of advertising and media!