In reading “The Art of Client Service,” for  my Advertising Account Planning (J444) class, I find something to write about with just about every sentence I read, and I am completely immersed in the book, which is good considering it is class reading! Author, Robert Solomon, is genius. He knows just what to say and how to say it, and everything is so true.

He begins one chapter off by quoting Ben Franklin – “We must all hang together, or assuredly we shall all hang separately.”

Effective collaboration is the key to great advertising (and PR) – the plans, the presentations, budgets, and schedules – are collaborative processes. So, why is it that many agencies are characterized by turf battles, warring egos and petty politics? Are people forgetting who are what the real enemies are? (competition & not getting work done on time – the only great enemy is what stands in the way of making great work!!

* I want to work with people who see the need to collaborate and build strong relationships, not hinder each other and yield great work.


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