Dove brand video

This is a rough draft of the Brand Essence Video I am helping make for my J444 ad management class. My lovely group member, Katie, and I spent all morning (yes Sat. morning) at Ballmer Lab in Allen Hall working on it. The object of the project is to create a personality for the brand and explain its purpose. We took what we were given in a creative brief about the Campaign for Real Beauty and ran with it….

video.php?v=458269992902&subj=500287902

 

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